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| MAS |
Multiple Award Schedule |
| Professional Services - Marketing and Public Relations |
| Category |
Description |
| 541810 |
Advertising Services Services provided under this SIN will promote public awareness of an agency's mission and initiatives, enable public understanding of complex technical and social issues, disseminate information to industry and consumer advocacy groups and engage in recruitment campaigns. Services include, but are not limited to the following components: advertising objective determination, message decision / creation, media selection, outdoor marketing and media services, broadcast media (radio, TV, internet and public service announcements), direct mail services,media planning, media placement services, advertising evaluation, related activities to advertising services.
NOTE: Any commissions received for advertising agencies will either (a) be returned to the ordering agency or (b) applied as a credit to the cost of the project, whichever the ordering agency prefers. |
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